Even as the year 2007 draws to an end, many will never forget the technological boon witnessed this year. Never before have there been so many developments in the personal technology development front – right from mobile phones, iPods and other sophisticated personal gadgets.  

Now as the year comes to a close, gadget aficionados are witnessing a battle royal for market supremacy between Sony’s Blu-ray and Toshiba’s HD DVD.

Although the end results will come to the fore only after the Christmas and year-end shopping sprees are over, one this is certain that both Blu-ray as well as HD DVD had their share of successes and failures this year.

As the battle between Sony and Toshiba still rages, many potential buyers of these high def systems are waiting for the emergence of a clear victor. And in such a situation, both the rivals are going all out to woo their potential customers with improved features, added contents and price cuts.

Thus, it was not surprising to note that many HD DVD players being priced for as little as $98 compared to the usual market low of $199. While Sony, manufacturers of the Blu-ray Disc player thrashed the price of its gadget and some of its machines cost even less than $299.

On the other hand, expecting huge holiday sales this season, Toshiba, which is patronizing the HD DVD format, cut the price of the second-generation player HD-A2 to lower than $100! This has reportedly helped the company sell nearly 100,000 players this fall.

Market watchers say that as of December 1, Blu-ray sold 2.7 billion Disc players this shopping season, compared to 750,000 HD DVD players. These sales records are only for North America.

According to many, though Blu-ray Disc movies are currently out-selling the HD DVD, there is no certainty that Toshiba has lost the battle.  Interestingly, while HD DVD was launched in the American market in April 2006, Blu-ray followed in June that year.

However, even as the battle for market supremacy continues between Sony and Toshiba, many experts say that this could eventually come to an end owing to the emergence of broadband content. However, for this to happen, people would have to wait for another four to five years.

Comments (4)

2. 27-12-2007 15:33

I am assuming that would be 2.7 Million not 2.7 billion Blu-ray players sold. If it is 2.7 billion that would be about 5 players per person in North America, in which case Blu-ray is clearly the winner.

Write Comment

Please keep the topic of messages relevant to the subject of the article. Personal verbal attacks will be deleted. Please don't use comments to plug your web site. Such material will be removed. Just ensure to *Refresh* your browser for a new security code to be displayed prior to clicking on the 'Send' button. Keep in mind that the above process only applies if you simply entered the wrong security code.
Name:
E-mail
BBCode:
Comment:
Code:*
	I wish to be contacted by email regarding additional comments

Powered by AkoComment Tweaked Special Edition v.1.4.4