BigAdda user base tops 1 million; next stop 10 million

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BigAdda user base tops 1 million; next stop 10 million

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Written by Piyush Joshi

Friday, 11 January 2008

THURSDAY, JAN 10, (News Locale) - Social networking site Bigadda.com has announced that it currently has 1.24 million users and aims to hit the 10 million number by 2010. The site, which was launched in August 2007, has gained massive popularity in the country.

Users from Sri Lanka, Pakistan, Dubai, US and UK account for 10 percent of the site's traffic, while 50 percent of BigAdda users are from 20 of India's leading cities including Mumbai and Delhi.

“I believe that social networking platforms are for real. It is becoming the center of their social graph. We are in the very early stages of this phenomenon," said Rajesh Sawhney, President, Reliance Entertainment. He further opined that the evolution of broadband would provide a fillip to social networking sites.

Owned by Reliance ADAG, Bigadda not only lets users create their profiles online, it also allows them to connect with other people having similar likes and dislikes.

Siddhartha Roy, Chief Operating Officer, BigAdda said a million plus user base in a short time was a big achievement for the site.

BigAdda gets at least a million page views every day and adds some 12,000 users on a daily basis. Indians seems to have embraced the concept of adda (hangout) in a big way. With most of the Indian population in the 18-30 age group, popularity of sites like Bigadda will only grow with time.

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Comments (4)

1. 11-01-2008 06:48

Seems like BigAdda is surely meeting its promises in terms of user base...
Though the no. does seem too huge considering a time frame of just 5 months(they launched in Aug'07),I guess this must have been possible due to the various verticals that the site has...Also one of the major contributor to help achive this figure of 1 million must be their VIDEO section..which I must say is trully marvellous!
My experience with bigadda has been a fairly decent one..with a fair share of some teething issues at the start and some very interesting, hassle free sessions off late..
If bigadda continues to deliver the way it is, I am sure their target set for 2010 wont be a difficult one to achieve!
Here's wishing all the very best to people at BigAdda.

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2. 12-01-2008 01:03

Looks like the claims are not very accurate. I went to the website and checked number of profiles. It says every page has 25 profiles. Both male and female profiles end at page 40 each, (Please check the URLs attached) which in itself is very surprising that they have exactly equal # of male and females. And to top it all, if you multiply 25 by 40 you get 1000 profiles each which stand much short of their claim of 1 million profiles!!! :grin

I am pained by the fact that your website that I trust to get local news can publish such inaccurate information without making an attempt to check validity of claims

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3. 12-01-2008 02:41

1 million people ..wow! that got me curious and i did check out bigadda ... its better that most indian networking sites ... they actually have a community (adda) called 'nano-lord of small things' ...cute!

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4. 12-01-2008 02:44

The site has definitely gone thru a transformation since the launch. With these numbers, its clear they are very serious about the social networking business. Kudos to the BigAdda team!!!

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