Hyderabad, Aug 29 (ANI/Business Wire India): Zen Securities Limited (ZSL), a leading financial services company, announced the launch of its new brand identity "ZEN Money" on Friday.

The brand "ZEN Money" reflects the broad spectrum of financial services and products that Zen offers to its clients.

Speaking on the occasion of the launch Pratap Kantheti, Managing Director, Zen Securities, said, "The brand ZEN Money aptly articulates our mission - guiding clients to fulfil their financial goals. This mission laid out by our founder Sri K Ravindra Babu continues to be guiding light in all our initiatives."

"ZEN Money is about leveraging technology to enhance client experience, offering various products and services like internet trading, Mutual funds advisory and other services that benefit the clients. In short, it's about understanding client needs and providing the solutions for the same," said Satish Kantheti, Jt. Managing Director.

The Tagline "The art of investing" conveys that investing is as much an art as it is science and we at "ZEN Money" use our experience and expertise to guide clients to fulfil their financial goals. It also indicates that we offer investment services and products like stock broking/ Mutual funds/ PMS / Futures and options / currency futures/ commodities / IPO's / Capital gains saving bonds etc.

The launch of the new brand identity comes at a time when the company is preparing to announce a series of exciting new initiatives, in its endeavour to deliver quality services to clients.

Zen Goes live with online trading at www.zenmoney.com

Zen also launched its online trading initiative at its new website www.zenmoney.com , investors can trade online in stocks and futures markets in both NSE and BSE.

The unique feature of Zen Internet trading is its comprehensive information about client's stocks, depository account, mutual fund holdings all at one place, clients can view their Networth statement online.

The trading system also has payment gateways from multiple banks for online transfer of funds along with a highly flexible risk management system. (ANI)

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