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Video sharing site YouTube has been given a terse directive by Viacom, the owner of cable networks MTV and Nickelodeon, to remove more than 100,000 "unauthorized" clips from the site. Viacom has said that Google and YouTube have not kept up with their promise to install filters on the site which would identify the illegal clips on its site. It also said that YouTube is not willing to reach a "fair market agreement" with Viacom so that genuine clips can be uploaded on its website. Ever since Google has bought the video sharing site for a reported sum of $1.65 billion, media companies have increased their pressure on YouTube to control the instances of illegal videos being uploaded on the site. Google has even set aside a sum of $200 million in order to protect the site and itself from any lawsuits due to copyright infringements.
Soon after its acquisition, Google started an aggressive marketing strategy to persuade various media companies to work with the search engine giant and allow it to upload licensed clips onto the site. However it has not been successful in its attempt largely due to the unwillingness shown by the YouTube officials to share the ad revenues generated by the clips. Meanwhile Google has deleted all of the Viacom videos uploaded on the site following the complaint sent by the media company.
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